Trucker Hat

Trucker hats are much more than just a fashion accessory. They carry with them a rich history, a strong identity and an ability to pass through the ages without ever really disappearing. From their humble beginnings in rural America to the catwalks and heads of celebrities, trucker hats have undergone an evolution that is as surprising as it is striking.

The trucker hat was born in the USA in the 1960s, not as a fashion item, but as a promotional tool. Distributed free of charge by agricultural companies, equipment manufacturers and soft drink brands such as John Deere, Shell and Coca-Cola, the hat served as a goodie for truckers, farmers and workers. At the time, it was known as the “feed cap”, as it was often offered in livestock feed stores.

What set it apart was its design: a curved visor, a rigid foam front (ideal for displaying a logo), and a mesh mesh back that allowed good ventilation - very useful for workers in direct sunlight.

Until the 90s, the trucker hat remained a symbol of the American working class. But in the early 2000s, it underwent an unexpected transformation: it became a fashion phenomenon, thanks in particular to iconic pop culture figures.

It was Ashton Kutcher, in the TV show Punk'd, who massively popularized the trucker hat among the general public. At the same time, Pharrell Williams, Britney Spears and Justin Timberlake regularly sported the hat. Brands like Von Dutch made it an emblem of their aesthetic, blending vintage style and rebellious spirit.

In just a few years, the trucker hat went from the rural world to trendy Los Angeles parties. It became a symbol of casual cool, often worn casually, sometimes even ironically.

After a period of saturation and ridicule (particularly around 2008), the trucker hat enjoyed a new renaissance in the 2010s. This time, it's part of a more global movement back to vintage and authenticity. Brands such as Balenciaga, Gucci and Vetements revisit the trucker hat in their own way, sometimes at exorbitant prices.

At the same time, the streetwear scene is seizing on it. Supreme, Stüssy, Palace and Off-White regularly offer them in their capsule collections. The trucker hat has become an accessory that oscillates between nostalgia, provocation and elaborate minimalism.

Today, it's an integral part of the streetwear and casual wardrobe, adopted by both fashion enthusiasts and those simply seeking to assert an original style.

Fashion is an eternal cycle, and if there's one accessory that proves it today, it's the trucker hat! Yes, that iconic cap with the mesh back, proudly worn by the stars of the 2000s, is making a roaring comeback. And there’s no way it's going back into the closet — it's now a true style statement, just as essential as low-rise jeans or rhinestone-studded tops.

A little flashback: back in the 2000s, the trucker hat, boosted by brands like Von Dutch, was everywhere — from Britney Spears to Ashton Kutcher, and of course Pharrell Williams. At the time, it embodied a laid-back, slightly rebellious coolness, perfectly in tune with an era where anything (and especially excess) was the norm. And today? It's exactly that free-spirited vibe that’s winning over a new generation, hungry for vintage nods and bold statement pieces.

What makes the trucker hat so irresistible in 2025 is its perfect blend of old-school charm and modern edge. Gone is the slightly tacky image it sometimes carried: today's trucker hats feature polished finishes, redesigned logos, premium materials, and bold, eye-catching colors. The result? It's no longer just an accessory for rebellious stars or wild partygoers — it's a real fashion weapon that can electrify any look, from edgy streetwear to minimalist chic.

Brands have gotten the message loud and clear: Balenciaga, Vetements, Palm Angels... They're all reinventing the trucker hat in their own way, often with bold slogans or ironic twists. Meanwhile, influencers and it-girls like Bella Hadid, Hailey Bieber, and Dua Lipa have brought it back into the spotlight by pairing it with ultra-styled pieces — oversized blazers, micro-skirts, thigh-high boots... A perfectly curated contrast that gives even more meaning to this nostalgic revival.

Simple: it's fun, it’s full of personality, and it brings a much-needed dose of "cool" to a world that sometimes feels way too polished. Easy to wear, it shakes up any outfit in an instant and tells a story — the story of a carefree era when fashion was all about pushing boundaries.

Whether you rock it old-school with vintage denim and a graphic tee, or dress it up with a curve-hugging dress and heels, the trucker hat knows how to adapt without ever losing its essence. And if you really want to go all in, choose one with a bold logo, oversized embroidery, or quirky patches — instant effect guaranteed.